{"id":1499,"date":"2026-08-25T14:59:32","date_gmt":"2026-08-25T14:59:32","guid":{"rendered":"https:\/\/design.drumbeat.website\/wordpress\/?page_id=1499"},"modified":"2026-08-25T15:29:07","modified_gmt":"2026-08-25T15:29:07","slug":"care-after-combat-case-study","status":"publish","type":"page","link":"https:\/\/design.drumbeat.website\/wordpress\/care-after-combat-case-study\/","title":{"rendered":"Care after Combat Case Study"},"content":{"rendered":"\t\t
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CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ENSURING A LEADING VETERAN
CHARITY'S ONLINE PRESENCE DOES
IT JUSTICE<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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How drumBEAT Marketing helped Care after Combat improve its digital communications todrive deeper supporter engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Care after Combat began its relationship with drumBEAT Marketing in 2023, after drumBEAT wasrecommended in conversations within Care after Combat’s wider professional and charitable networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The charity was seeking reliable marketing support from a local team that would not only providetechnical expertise but would also take the time to understand its values, mission and the sensitive natureof the work it undertakes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Recalling his initial contact with the drumBEAT team, Care after Combat’s business manager, JustinRamsay, told us this:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“From my earliest conversations with them, it was clear they weregenuinely interested in understanding the organisation and the peoplewe support, rather than simply offering a standard marketing package.That personal approach and willingness to engage with our work waswhat originally gave us the confidence they’d be a good fit for thecharity, and that very much continues to be the case.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Justin Ramsay, Business Manager, Care after Combat<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SOLUTIONS PROVIDED<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summary of the solutions drumBEAT has provided:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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After choosing drumBEAT to be its preferred digital marketing partner, Care after Combat
entrusted the drumBEAT team to deliver a more consistent and proactive approach to the
charity’s communications strategy, which encompasses a range of deliverables, including
the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Social media content creation, scheduling
and management<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Email marketing campaign design, build and
distribution<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Blog and content writing<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Search engine optimisation (SEO) (on-page
and off-page)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website content, management and maintenance, plus analytics reporting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RESULTS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summary of results:<\/div>\t\t\t\t<\/div>\n\t\t
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117%<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Online awareness has been boosted, with visitor traffic increasing by around 117% year-on-year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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$10k<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Setup of Google Ads Campaignunder the Non Profit Scheme, giving$10,000 ad spend per month for freefrom Google and bringing over 500visits a month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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100%<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Engagement through social mediachannels has grown. For example,the number of visitors to Care AfterCombat’s Facebook page hasincreased 100% during the time theorganisation has worked with us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Justin Ramsay has highlighted the impact he has seen as a result of engaging the drumBEAT team:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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“drumBEAT’s support spans our social media channels, website, online shop, newsletters, blogs and analyticsreporting, and it makes a tangible difference. Through regular social media management, website development,blogs and newsletters, the drumBEAT team have helped improve visibility, strengthen engagement with oursupporters and stakeholders, and make sure our messaging is consistent, clear and aligned across all channels.They translate our work into clear, engaging and professional communications that reflect who we are as anorganisation. They understand how to balance sensitive subject matter with positive storytelling, which helps usraise awareness of the people we support, the impact of our services and the contribution of our volunteer network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“Without drumBEAT, we would struggle to maintain a modern and credible public presence, engage supporterseffectively, launch creative initiatives such as ‘Operation PAWSIBLE’, and sustain the level of awareness,fundraising, grants and trust-funding that helps underpin our services. The result would be a direct reduction in ourability to support our beneficiaries, maintain our volunteer network, deliver training, and continue research into thelinks between military service and involvement in the justice system.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ABOUT THE CLIENT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the client:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Having originally been formed in 2014, Care after Combat is a UK veterans’ charity thatsupports former armed-forces personnel who are involved in \u2013 or at risk of entering \u2013 thejustice system. Care after Combat is run and supported by a team of dedicated full-timeand part-time staff, who are working alongside a growing volunteer network. Every one ofthe 22-strong team brings a wealth of military, clinical and justice experience. With theirdiverse expertise, they’re able to provide a service that meets the specific needs ofveterans in the justice system. Alongside their frontline delivery, they also work to improvehow veterans are understood within the justice system, which is done through training,collaboration and research \u2013 all of which helps organisations better identify and supportthe unique needs of the armed-forces community. Working across custody and thecommunity, Care after Combat provides practical, person-centred support that helpsveterans rebuild stability, reconnect with services and reduce their risk of reoffending.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Care after Combat<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Founded 2014<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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United Kingdom<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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22-strong team<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Veterans' Charity<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partner since 2023<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE CHALLENGES<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the primary challenges:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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The key challenge for Justin and his team was unlocking growth potential. That meant
finding the time and skills to make certain the organisation was consistently
communicating the breadth, impact and sensitivity of its work in a clear and appealing
way. However, as a charity operating in a very specialist support-based environment, it needed to improve its visibility and public profile and to maintain its relevance, while
ensuring its messaging remained professional, authentic and aligned with the values of both the organisation and its partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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“We were facing what will be a familiar challenge to other organisations likeours: balancing day-to-day service delivery with the time and expertiserequired to maintain a consistent and coherent online presence across oursocial media platforms, website, supporter engagement channels and digitalfundraising communications. Like many charities, our internal capacity waslimited.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“The drumBEAT team helped us overcome these challenges by bringingstructure, consistency, creativity and strategic direction to ourcommunications and marketing activity. They took the time to fully understandour organisation, our mission and the sensitive nature of the work weundertake, which means they’re able to communicate our services and impactin a way that feels authentic and professional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“The charity is managed by a relatively small leadership team \u2013 I have a lot ofhats to wear and am often having to prioritise things in the moment. To behonest, without drumBEAT’s ongoing support, our marketing activity couldeasily have become reactive rather than strategic. That’s something we’vealways felt is critical to avoid if we’re to fulfil our growth aspirations. To thatend, I have to say Chris and his team have been a real lifeline. Ashleigh, inparticular, is brilliant; she’s patient, understanding and responsive, and that’shugely important for us.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Justin Ramsay, Business Manager, Care after Combat<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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KEY SOLUTIONS & IMPACT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These are some of the key solutions,results and impacts that Care afterCombat has seen as a result of workingwith drumBEAT, as Justin Ramsayexplained:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Consistent and empathetic brand voice
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“The team at drumBEAT have given the charity its voice,helping us develop and refine our branding andstorytelling to articulate clearly who we are, thebeneficiaries we support, and the impact our volunteersand staff have. Their creativity and enthusiasm havebeen particularly valuable in supporting fundraisinginitiatives and awareness campaigns, helping us presentserious and often complex work in a way that remainsengaging and accessible.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Organisational goals supported<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“The drumBEAT team have played a pivotal role inhelping us achieve our ambitions by elevating ourcommunications, visibility and public engagementprofile. Their support has enabled us to positionourselves more professionally and consistently across allplatforms. This has not only helped our audience (manyof whom are former beneficiaries or their families) tobetter understand our mission, the services we provideand the impact we have on veterans involved in thejustice system, but it’s also reinforced our credibility as acharity, which galvanises the relationships we’ve beenable to establish with our beneficiaries, our funders, oursupporters and our strategic partners in the sector.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategic thinking and measurability
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“Communication is always clear and supportive, and themonthly analytics briefings help us understand what’sworking well and where we can continue to grow.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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All marketing bases covered<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“The drumBEAT team are very adaptable, whether thatinvolves supporting a serious awareness campaign or afun fundraising initiative such as Operation PAWSIBLE.It’s a great campaign that follows our mascot, JJ Bear, ashe travels around the world on ‘secret missions’. It’s theperfect initiative to engage people of all ages throughsocial media, create a buzz, and get everyone involved inhelping us raise awareness and funds to enable us tocontinue supporting veterans. The drumBEAT team havealready started building the foundations of the campaign.They’ve developed a fantastic launch pad by creating anengaging backstory to help generate excitement, evenbefore the Operation PAWSIBLE campaign launched fully.As our needs have changed, drumBEAT’s service hasflexed and evolved in unison; this supports not only day-to-day communications but also wider organisationalobjectives such as strengthening our brand identity,increasing public awareness, supporting fundraisingactivity, and helping us communicate more effectivelywith a broad range of audiences and stakeholders.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key initiatives mobilised and delivered<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“drumBEAT has been invaluable in helping us gainpublicity and support for several key challenges,including our involvement in the Atlantic Dash throughthe Changing Tides rowing challenge, by producing aseries of fun and engaging blogs written from theperspective of JJ Bear. Those blogs helped maintaininterest and engagement throughout the campaign, whilegiving supporters something unique and memorable toconnect with.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Future growth ambitions supported<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“The drumBEAT team have supported us throughout aperiod of significant growth and development as anorganisation. As our services, partnerships and publicprofile have developed, they’ve helped make certain ourcommunications, branding and online presence haveevolved with us. They’ve supported us in moving fromrelatively straightforward marketing activities to a muchmore strategic and consistent approach to engagementand storytelling. This has included helping refine ourbranding, strengthening the professionalism andconsistency of our website and social media presence,and ensuring our messaging reflects both the sensitivenature of our work and the impact we’re delivering.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Justin summarised his experience of
working with drumBEAT this way:<\/div>\t\t\t\t<\/div>\n\t\t
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“Working with drumBEAT has been a genuinely positive and collaborativeexperience. From the outset, the team have been approachable, responsive andeasy to work with, taking the time to really understand our organisation, our valuesand the sensitive nature of the work we do. I think what stands out most, though,is the personal approach Chris and his team bring. It never feels like atransactional client relationship \u2013 it’s clear they’re invested in our success andgenuinely care about the people we support and the impact we’re trying to make.The entire team are enthusiastic, creative and proactive, regularly bringing forwardideas and opportunities to help us improve engagement and visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“Overall, the experience has been professional, collaborative and enjoyable. Wevalue drumBEAT as a trusted extension of our team, rather than simply being anexternal supplier. We could have worked with many agencies, but the drumBEATteam genuinely understands the purpose behind our work. Their successcontributes directly to our ability to continue delivering impactful services toveterans \u2013 and that represents a very real return on investment for us.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Justin Ramsay, Business Manager, Care after Combat<\/div>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Verified Client Testimonial<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CASE STUDY ENSURING A LEADING VETERANCHARITY’S ONLINE PRESENCE DOESIT JUSTICE How drumBEAT Marketing helped Care after Combat improve its digital communications todrive deeper supporter engagement Care after Combat began its relationship with drumBEAT Marketing in 2023, after drumBEAT wasrecommended in conversations within Care after Combat’s wider professional and charitable networks. The charity was seeking reliable […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1499","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/comments?post=1499"}],"version-history":[{"count":6,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1499\/revisions"}],"predecessor-version":[{"id":1685,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1499\/revisions\/1685"}],"wp:attachment":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/media?parent=1499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}