{"id":1538,"date":"2026-08-25T14:59:32","date_gmt":"2026-08-25T14:59:32","guid":{"rendered":"https:\/\/design.drumbeat.website\/wordpress\/?page_id=1538"},"modified":"2026-08-25T15:29:56","modified_gmt":"2026-08-25T15:29:56","slug":"petaurum-hr-case-study","status":"publish","type":"page","link":"https:\/\/design.drumbeat.website\/wordpress\/petaurum-hr-case-study\/","title":{"rendered":"Petaurum HR Case Study"},"content":{"rendered":"\t\t
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A CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE RIGHT PEOPLE FOR THE JOB<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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How working with drumBEAT’s team of specialists has helped Petaurum HR elevate its onlinepresence to accelerate its lead generation and grow its sales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Petaurum HR’s (Petaurum’s) relationship with drumBEAT Marketing began in 2016 after one of thebusiness’s directors, Adam Davey, was recommended drumBEAT by a previous colleague.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Adam was seeking the services of a strategic partner to help Petaurum drive more leads. A key priorityfor Petaurum was to accelerate sales, and at that time, the business had limited in-house marketingexpertise, which created a challenge that was compounded by it also having limited time to focus onupskilling internally. The answer for Adam and his business partner, Mark Dyer, was to engage anoutsourced marketing and IT services provider that they could rely on to help them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTIONS PROVIDED<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summary of the solutions drumBEAT has provided:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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After meeting with the drumBEAT team, a sound relationship was rapidly established, andthis saw Petaurum moving over to drumBEAT the management of many aspects of itssales process and its digital marketing channels and platforms. This included drumBEATtaking the reins of these functions for Petaurum:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Website hosting and management<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Content marketing planning<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media management, across both thePetaurum HR and the Benefits Cloud brands<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design, build and hosting of Petaurum's
partnership microsites<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sales and marketing campaign design and delivery<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Management of the customer relationshipmanagement (CRM) system, dataacquisition and data cleansing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CRM-driven email campaigns and stakeholder communications<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RESULTS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summary of results:<\/div>\t\t\t\t<\/div>\n\t\t
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1,100+<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Over 1,100 visits a month toPetaurum’s website, drivingconsistent inbound enquiries andlead generation growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2\u20133yrs<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Re-development of Petaurum’swebsite every 2\u20133 years to keeppace with evolving brand, servicesand market positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Microsite<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Development of a dedicatedmicrosite for a national tradeassociation, extending Petaurum’sreach and partnership profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“We’re extremely happy with the support we receive from drumBEAT; the solutions and services its team providesare very effective. But it’s more than that: they’re nice people, so working with them is very enjoyable. Asbusinesses, we’ve been through a lot together over the last 10 years. We’ve always been there to support each otheras business owners, and I think that demonstrates the strength of our relationship. It’s the kind of deep-rootedconnection that matters to us, and I know it matters to Chris and his team too. As a partner, drumBEAT mirrors ourvalues perfectly, which I can sum up in two words: trust and loyalty.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Adam Davey, Director, Petaurum HR<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ABOUT THE CLIENT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the client:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Petaurum HR (a name that comes from the Latin word for ‘springboard’) is an HR servicesbusiness. It provides clients throughout the UK with various levels of support, fromproviding ad hoc HR advice and one-off project delivery all the way through to workingwith clients that are looking to fully outsource their entire HR function.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Having been established by founders Adam Davey and Mark Dyer in 2013, Petaurumcurrently employs a team of six professionals across its two hubs in Lincoln and Suffolk.The business is continuing to grow and expand its offering, providing clients with a myriadof HR services, including team development programmes, people strategies and HRsystems implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Petaurum HR<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Founded 2013<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lincoln & Suffolk, UK<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Team of six professionals<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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HR Services Business<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partner since 2016<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE CHALLENGES<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the primary challenges:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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The directors \u2013 Adam and Mark \u2013 knew IT and digital marketing weren’t their areas ofexpertise. The challenge for them was to find a partner they could trust to fill that skillsgap, support them on Petaurum’s growth journey and free up their time to concentrate onrevenue generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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“Early in the life of Petaurum, it was obvious to Mark and me that we neededto bring in some specialist external support to maintain and develop our salesand marketing platforms and to raise our profile across all digital touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“A previous colleague of mine recommended drumBEAT to me during aconversation we were having about sales, sales processes and finding ways todrive high-value traffic to our website. They recommended I speak to the guysat drumBEAT, and within a week Chris (Allbones) came over to see us at ourLincoln office. We hit it off immediately and started working together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“Nearly a decade into the relationship, I don’t underestimate what a difficulttask it’s been to establish the right approach to Petaurum’s digital engagementthrough its website and socials. The sector we operate in has changed hugelysince we established the business, which means our narrative has alsoevolved; the content we’re producing with drumBEAT’s help often needs to bequite nuanced. When it comes to accurately capturing who we are, what wedo and why we do it, Ashleigh and Heidi always do a great job. They’reabsolute superstars.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Adam Davey, Director, Petaurum HR<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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KEY SOLUTIONS, RESULTS AND IMPACTS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These are some of the key solutions,results and impacts that Petaurum hasbenefitted from as a result of working withdrumBEAT, as Adam explained:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Proactive support provided<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“I think the above-and-beyond nature of the drumBEATteam’s approach is what makes them quite unique. Chrisand his team never stop at the minimum deliveryrequirement; they always do more than what’s expected.For example, we recently asked them to design someexhibition assets for us. In the end, they didn’t stop at justdesigning them; they spent time researching andsourcing the right stand solution for us and took care ofall the delivery arrangements. Every project we entrustthem with just feels effortless.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Deeply embedded expertise delivered<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“Because of the length of time that drumBEAT hasworked with Petaurum, they completely feel like part ofour team. They get us, they get HR, and they get whichskills gaps they can naturally help us bridge. Broughttogether, that means their strengths perfectly dovetail ourown. So when it comes to creating our content for us, forexample, they understand what it is we’re trying to sayand they write in our voice. Every article, blog and emailthey write for us has our DNA running through it. It’s alltotally seamless.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Visibility and authority amplified<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“The number of visitors to our website has increased dramatically since we’ve been working with drumBEAT, and this has transformedthe volume of inbound enquiries we now receive. Historically, the nature of what we do is all about relationships, human contact andpeople, so getting a website enquiry was extremely rare for us. In terms of our online presence, the team at drumBEAT have helped usdo good things consistently and over a long-enough period of time, and everything just clicked. They provided the magic ingredient weneeded to attract the consistent flow of online enquiries we’re now receiving.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Adam Davey summarised his
experience of working with drumBEAT
this way:<\/div>\t\t\t\t<\/div>\n\t\t
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“drumBEAT is the first and only digital marketing agency we’ve ever engaged. Sincethe very early days of working with them, we’ve always felt we’re in real partnershipterritory with Chris and his team. We’ve always seen their services as an investmentrather than a cost, and we feel we get a good return on spend. Chris instinctivelyunderstands the importance of good customer service and relationships, and heworks hard to build on both. What’s particularly rare in Chris’s case is that hepossesses both technical acumen and an elevated level of marketing know-how,which is a powerful combination in terms of the value he \u2013 and, in turn, his team \u2013brings to Petaurum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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“We’ve doubled in size in just the last two years, and we probably couldn’t have donethat without drumBEAT’s help. Looking to the future, we’re now focusing on buildingon the success of our consultancy services, and I’ve no doubt that drumBEAT willplay a huge role in helping us acquire more business-enterprise clients, too. Servingtwo distinct markets will present a number of challenges in terms of the website andhow we need to evolve, and it’s good to know the drumBEAT team are there to helpus navigate the complexities and ensure the website adapts and rebalances as weintroduce more of an implementation focus.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Adam Davey, Director, Petaurum HR<\/div>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Verified Client Testimonial<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A CASE STUDY THE RIGHT PEOPLE FOR THE JOB How working with drumBEAT’s team of specialists has helped Petaurum HR elevate its onlinepresence to accelerate its lead generation and grow its sales Petaurum HR’s (Petaurum’s) relationship with drumBEAT Marketing began in 2016 after one of thebusiness’s directors, Adam Davey, was recommended drumBEAT by a previous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1538","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/comments?post=1538"}],"version-history":[{"count":5,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1538\/revisions"}],"predecessor-version":[{"id":1686,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1538\/revisions\/1686"}],"wp:attachment":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/media?parent=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}