{"id":1574,"date":"2026-08-25T14:59:32","date_gmt":"2026-08-25T14:59:32","guid":{"rendered":"https:\/\/design.drumbeat.website\/wordpress\/?page_id=1574"},"modified":"2026-08-25T15:30:48","modified_gmt":"2026-08-25T15:30:48","slug":"ridgid-toolshop-case-study","status":"publish","type":"page","link":"https:\/\/design.drumbeat.website\/wordpress\/ridgid-toolshop-case-study\/","title":{"rendered":"RIDGID Toolshop Case Study"},"content":{"rendered":"\t\t
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CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE TOOLS FOR SUCCESS<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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How working with drumBEAT Marketing helped RIDGID Toolshop Ltd to grow its retail operationby strengthening its e-commerce capabilities and boosting its customer engagement strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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RIDGID Toolshop first began employing drumBEAT Marketing’s digital engagement, website managementand hosting services back in 2019. At the time, the business had limited in-house expertise and waslooking for a partner to take its online sales capabilities to the next level. Having had a website built, it hadbegun trying to integrate an e-commerce platform and really needed some ongoing expert help tomaximise its potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SOLUTIONS PROVIDED<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summary of solutions drumBEAT has provided:<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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After choosing drumBEAT to be its preferred digital marketing partner, RIDGID Toolshopentrusted the drumBEAT team to deliver a comprehensive range of servicesencompassing website support, data security and social media management, includingthe following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Website support services to ensure RIDGID
Toolshop sustains viability<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A range of data security services to ensureRIDGID Toolshop’s e-commerce platform isprotected against cyberthreats and itscustomers’ data is safe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Social media management, which is providing effective content to drive audience engagement, maintainmarket awareness and support the business’s sales process<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“I think what drumBEAT and RIDGID Toolshop have achieved togetherover the years is testament to the closeness of the relationship we’vebuilt. The drumBEAT team has become part of our fabric; theyregularly come in here and spend time with us. You could take a lookat our signing-in board at reception at pretty much any time, andyou’d see Chris’s name, Heidi’s name and Ashleigh’s name \u2013 they’repart of our team. They know us, they know our products and they askquestions; we like that.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Dave Carless, Operations Director, RIDGID Toolshop<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ABOUT THE CLIENT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the client:<\/div>\t\t\t\t<\/div>\n\t\t
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RIDGID Toolshop Ltd was launched in 2015 to provide tradespeople with fast and easyonline access to the right tools to get their job done, quickly and efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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RIDGID Toolshop Ltd is a division of Pipe Tools Specialists Ltd, which was originallyestablished as a family-run business in 1964, and today, it operates as an employeeownership trust that’s run by a board of four directors and employs 20 staff in total acrossits two branches in Lincoln and Manchester. Pipe Tool Specialists Ltd is currently the UK’slargest stock holder of RIDGID, Orbitalum and Lincmaster products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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In the past three decades, the company has evolved to become a diverse, multi-channeldistributor, with customers throughout the UK. As it continues to grow its wholesalemarket share, it has also more recently begun to focus on developing its retail operations,and it established its online presence in 2015.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RIDGID Toolshop Ltd<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Founded 2015<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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United Kingdom<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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20-strong team<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tools & E-commerce<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partner since 2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE CHALLENGES<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the primary challenges:<\/div>\t\t\t\t<\/div>\n\t\t
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With a plan in place to grow its retail arm, Pipe Tools Specialists Ltd had identified thepotential of e-commerce and needed to find a reputable partner that would be able tohelp plan and build a solution capable of supporting its online sales growth ambitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pipe Tools Specialists Ltd had limited in-house marketing resources and needed anintegrated digital marketing specialist to support its team in creating, executing andmanaging its sales and marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“When we originally launched our online business, RIDGID Toolshop Ltd in2015, we knew pretty much nothing about e-commerce. We’d had a websitebuilt and started to utilise Google Analytics, but we needed to work with ateam of experts to really help us take our digital marketing forwards. Ideally, Iwanted us to work with a team that not only had the right technical credentialsbut that was also local to us.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Dave Carless, Operations Director, RIDGID Toolshop<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SOLUTIONS PROVIDED<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the solutions:<\/div>\t\t\t\t<\/div>\n\t\t
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After searching for a reliable digital partner online, Dave made the decision to team upwith drumBEAT Marketing in 2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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For many years now, drumBEAT has provided many key IT support and digital marketingservices, including these:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Search engine optimisation (SEO)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Secure website hosting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cybersecurity solutions<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Social media management<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Email marketing campaign design, build and
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E-commerce website maintenance and optimisation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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KEY SOLUTIONS & IMPACT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These are some of the key solutions,results and impacts that RIDGID Toolshophas seen as a result of working withdrumBEAT, as Dave Carless explained:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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E-commerce potential realised<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“drumBEAT was instrumental in helping us build our e- commerce capabilities.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expertise and above-and-beyond service
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“Our business is quite unique in many ways. Chris and histeam at drumBEAT have spent a lot of time getting toknow and understand us and sharing their knowledge tohelp us determine which solutions and services would bethe right fit for us. drumBeat’s versatility is a big thing forme \u2013 when we decided to bring in external marketingsupport, we were looking for more than just an agencypartner. We wanted to work with a team that was reactiveand would immerse themselves in our business. Weneeded a partner that could become part of our team;that’s exactly what the team at drumBEAT have done. If Ihave any issues, I can pick up the phone to Chris at anytime, and he’ll do whatever he needs to do to solve it thatday \u2013 I don’t know another agency that would do that.drumBEAT is a vital component in ensuring our onlinesales platform runs as it should and, above that, inhelping us maintain the status quo with the global brandswe distribute.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Boosted confidence to establish an in-house e-commerce team<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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“Chris has been an amazing support over the years. He and the drumBEAT team have really helped bring the potential of selling onlineinto sharp focus for us. So much so that, in 2025, we invested in building a dedicated in-house team to focus on managing andgrowing our online sales function and to look after some elements of our digital marketing. That probably wouldn’t have happened haddrumBEAT not put solid foundations in place. In fact, we actually ended up employing someone who originally worked for Chris, withhis full support. She learnt an immense amount from him during her tenure at drumBEAT, and she wouldn’t be able to do the job shedoes today were it not for the time Chris spent mentoring her.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dave summarised his experience of
working with drumBEAT this way:<\/div>\t\t\t\t<\/div>\n\t\t
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“drumBEAT is so much more than a supplier. I absolutely consider drumBEAT’steam to be our strategic partner. They’ve gone to great lengths to get to know ourpeople, our products, and our industry and to understand our business model.They continue to provide many of our services. Chris is one of the mostknowledgeable people I’ve met, and I’ve no doubt that he and his team willcontinue working alongside us for many years to come.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Dave Carless, Operations Director, RIDGID Toolshop<\/div>\t\t\t\t<\/div>\n\t\t
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Verified Client Testimonial<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CASE STUDY THE TOOLS FOR SUCCESS How working with drumBEAT Marketing helped RIDGID Toolshop Ltd to grow its retail operationby strengthening its e-commerce capabilities and boosting its customer engagement strategy RIDGID Toolshop first began employing drumBEAT Marketing’s digital engagement, website managementand hosting services back in 2019. At the time, the business had limited in-house expertise […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1574","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/comments?post=1574"}],"version-history":[{"count":4,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1574\/revisions"}],"predecessor-version":[{"id":1687,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/1574\/revisions\/1687"}],"wp:attachment":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/media?parent=1574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}