{"id":515,"date":"2026-08-25T14:59:32","date_gmt":"2026-08-25T14:59:32","guid":{"rendered":"https:\/\/design.drumbeat.website\/wordpress\/?page_id=515"},"modified":"2026-08-25T15:09:28","modified_gmt":"2026-08-25T15:09:28","slug":"ppc","status":"publish","type":"page","link":"https:\/\/design.drumbeat.website\/wordpress\/marketing-implementation\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"\t\t
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Pay-Per-Click Advertising<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PPC<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Clients come to us because they’re looking for tangible value for
money from their pay-per-click (PPC) campaigns. For them, working
with drumBEAT just clicks<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Right now, there are probably more agencies than ever offering PPC services compared to any other digital marketing services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart your PPC journey<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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No lock-in contracts. No hidden fees. Just results.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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HOW WE DO IT<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Exactly how does drumBEAT live up to that commitment?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We embed ourselves into your
business.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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That simply means we’ll really get to know you, how you like to work
and your reasons for wanting to harness the power of PPC. Then
we’ll build a PPC strategy around you and your specific objectives.
All our clients are different, so all the PPC campaigns we design are
too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Deep discovery sessions to understand your goals<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bespoke strategy built around your specific objectives<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No templates. No one-size-fits-all approach.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We put in the work to make sure yourcampaign is actually working for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Once we’ve agreed a PPC strategy with you, we won’t just sit back and keep ourfingers crossed. Once we’ve launched it, we’ll carry on working hard behind thescenes \u2014 optimising, adjusting and scaling your campaigns to get you the best resultspossible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Continuous bid optimisation and A\/B testing<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Proactive scaling when campaigns are performing<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Regular strategy reviews and transparent reporting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3\u00d7<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Average ROAS
improvement<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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40%<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Avg. reduction in
cost per lead<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No wasted spend.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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If a keyword or campaign isn’t delivering, we’ll tell you and put a plan into action to improve it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Negative keyword management<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Budget pacing & waste elimination<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Proactive campaign surgery<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No meaningless
metrics.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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We’ll keep you updated with
focused, purposeful reporting\u00a0 showing you provable ROI in a way that’s digestible and clear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plain-English reporting dashboards<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Revenue & lead attribution tracking<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Monthly strategy calls included<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No off-the-peg
campaign assets.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Your PPC ad needs to engage your audience and be aligned with your brand. That’s why we’ll custom design your ad for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bespoke creative for every
campaign<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand-aligned copy & visuals<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Landing page design & optimisation<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FOR YOU, THAT MEANS<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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For you, that means the following:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BEYOND THE AD<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Ad design is only the beginning. Done right, a PPC campaign created and delivered by drumBEAT will bring you the engagement and the enquiries you need, but it\u2019s only part of the story.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The overall success of any PPC campaign goes beyond the front-end designand delivery. That’s only the start of the customer journey, and there areseveral factors around your PPC strategy that need to be aligned to maximiseyour ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Making sure you have a strong offer.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Even the most technically perfect PPC campaign will underperform if theunderlying offer doesn’t resonate. We help you sharpen your propositionbefore a penny is spent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Defining your audience clearly.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Knowing who you’re talking to is fundamental. We define your idealcustomer profile and use it to drive precision targeting across all your paidchannels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ensuring you’re set up to respond to inbound enquiries andturn them into sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Generating leads is only half the battle. We help you build the processes andfollow-up systems to convert those enquiries into real, paying customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Full PPC Journey<\/div>\t\t\t\t<\/div>\n\t\t
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1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ad Impression<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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User searches, your ad appears<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Click & Landing Page<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Compelling page, clear offer<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lead \/ Enquiry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Form fill, call or live chat<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sales Response<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Fast follow-up, qualify & close<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Conversion & Revenue<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Measurable ROI delivered<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We manage every step of this journey with you –
not just the ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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VERIFIED PARTNER<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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10+ Years as a
<\/span>Google Partner<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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A decade of certified expertise, maintained throughcontinuous assessment and proven performance. Beinga Google Partner isn’t just a badge \u2014 it means our teamare trained, tested and trusted by Google themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Certified across Search, Display, Shopping & Video<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OUR COMMITMENT<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Transparent spend vs
return reporting. <\/span>Always.<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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You’ll always know exactly where your money is goingand what it’s returning. No smoke, no mirrors \u2014 justclear, honest reporting that tells you the full story of yourPPC performance every single month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Full spend visibility. Real-time access to your data.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Clearer Ad
Messaging<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Copy that converts,
first time<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Stronger
Campaign Trust<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Social proof baked
into creative<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Greater Channel
Authority<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Dominant presence
across platforms<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Technical
Excellence<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Tracking, tags &
conversion setup<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Better CX &
Conversion<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Post-click
experience
optimised<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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WHY TRUST DRUMBEAT WITH YOUR PPC<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Useful Resources & Insights<\/div>\t\t\t\t<\/div>\n\t\t
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Leadership: The Human Role in an AI World<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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A deep dive into how human leadership remains the drivingforce behind AI-optimized marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Read Article<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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The Minds Behind AI Trust Signals<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Learn about the pioneers and founders behind theindustry’s leading trust verification engine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Meet the Founders<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Exclusive Partnership<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why drumBEAT?<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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We’re one of only two UK AI Trust Signals partners, and ourPPC expertise sits at the intersection of proven digitaladvertising and next-generation AI-powered optimisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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We combine specialist PPC knowledge with experiencedmarketing consultancy, practical implementation and long-term partnership. We don’t just run ads \u2014 we build campaignsthat generate real commercial returns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Google Partner<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Certified 10+ Years<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UK Specialist<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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National Coverage<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Full-Funnel PPC<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Search, Display, Shopping & Video<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TAKE THE NEXT STEP<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Ready to make your PPC budget
work harder?<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Let’s have a conversation about what real, accountablePPC management could mean for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch with drumBEAT today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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No obligation. Just honest, helpful conversation.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pay-Per-Click Advertising PPC Clients come to us because they’re looking for tangible value formoney from their pay-per-click (PPC) campaigns. For them, workingwith drumBEAT just clicks. Right now, there are probably more agencies than ever offering PPC services compared to any other digital marketing services. Start your PPC journey No lock-in contracts. No hidden fees. Just […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":372,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-515","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/comments?post=515"}],"version-history":[{"count":8,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/515\/revisions"}],"predecessor-version":[{"id":1672,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/515\/revisions\/1672"}],"up":[{"embeddable":true,"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/pages\/372"}],"wp:attachment":[{"href":"https:\/\/design.drumbeat.website\/wordpress\/wp-json\/wp\/v2\/media?parent=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}